Imagine basics

Imagine covers generation and editing for images and video. In products, use it for heroes, empty states, textures, marketing frames — after the interaction works. In Grok chat you can generate in-thread; in apps use the Imagine API.

• Describe subject, setting, lighting, lens/mood — avoid empty “cinematic ultra” stacks.
• State what to exclude (watermarks, text garbage, extra limbs if relevant).
• Edit passes: start from a base image, change one thing per iteration.
• Match brand: limited palette, no random purple AI aesthetic unless brand is purple.